Strategic Planning

Pricing & Unit Economics

Know whether growth makes you money — before you spend to accelerate it.

The Situation

What This Solves

Growth hides broken unit economics for exactly as long as capital is cheap. A company that loses money on every customer does not fix it by finding more customers.

The underlying numbers — fully loaded cost to serve, acquisition cost, retention, expansion — are usually knowable. They just live in four systems and have never been assembled.

How We Work

What DynamicHQI Does

Fully loaded cost to serve

Including the support, implementation, and infrastructure costs that usually get treated as overhead.

Acquisition cost and payback

What a customer costs to win, and how long before that is recovered in cash rather than in bookings.

Retention and expansion

Lifetime value grounded in observed behaviour, not in an assumed churn rate.

Pricing tested against the model

What a price change does to margin, volume, and cash before it goes to market.

Unit economics depend on cost data being structured correctly — usually a chart of accounts question first. See the monthly close →

Talk It Through

Bring a month you have already closed, and we will show you what the same period looks like with this in place.